Where has this product been all my life??? I had tried everything on my beautiful wool carpet but nothing would take the stubborn spots out. Some stains are even named. I remember the time our handyman accidentally got the first big smudge on our pristine rug…he felt so badly about it, and I affectionately named the spot after him: “Melvin.” After much trial and error with natural concoctions, I resorted to some harsh stuff (so against my “green” conscience) as a last resort and still the spots prevailed. Then, one day, the Folex Carpet Spot Remover bottle caught my eye…it’s a no-frills, nondescript, boring bottle, which to me is like a badge of honor. People are buying this stuff even though it is completely devoid of sparkly, eye-catching packaging tested in market research panels for efficacy. It’s old-school. Another mark in its favor? I found it at my local Gelson’s – this overpriced grocery store has a limited selection of its favorites, their “tried and trues,” and sometimes they really know what they’re talking about. So, I gave it a shot. The directions called for rubbing the product in with my fingers and then blotting with a clean cloth, and instantly the stains were gone! I really, really hope it’s as non-toxic as it claims to be because I am a believer.